How to brief a developer so you get what you need

If you brief a developer with “make it look premium,” you will get a premium-looking thing that doesn’t sell.

1. Write the outcome

One sentence: who arrives, what they do, what happens next. Example: “A founder in Abuja books a discovery call after reading the work.”

2. Show the path

List the pages. For each page: the job, the proof, the next click. Attach the positioning paragraph, not a Pinterest board as the brief.

I walk you through the why. Then I can actually ship it. That’s the point of coaching plus build.